With the boom in travel industry in recent times, people in India look to online sites like TripAdvisor to book hotels, find local restaurants and read articles on travelling.
The company has a huge presence online all over the world, but in an attempt to increase its user base and brand value, TripAdvisor has been increasing its presence offline as well.
Even though they haven’t officially announced this, but the company has been opening TripAdvisor branded stores at major international airports Globally.
On December 2017, TripAdvisor opened its first airport store in Canada’s Toronto Pearson International Airport in partnership with retailers Paradies Lagardère.
In the past few months, they have opened stores at airports in Houston, Phoenix, Charlotte and Raleigh. They expanded their offline network in Asia by opening their store at the Hong Kong International Airport.
The company has been keeping this project under wraps, saying that opening stores at airports is simply an opportunity to build their brand name.
Their stores currently sell travel products like toiletries, neck pillows and beverages along with branded TripAdvisor merchandise such as T-Shirts, luggage tags, baseball hats, travel packs and passport holders.
The company is planning to open a store in New Orleans In 2019 and have said that they will open more stores at places where there is a high volume of tourism traffic.
Air Traffic in India has shown a growth of almost 18 % last year making it the fastest growing aviation market in the world. We hope that TripAdvisor can look at this growing market as an opportunity to increase their presence and benefit millions of travellers in India.
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